In the first episode of series four, a separate fridge section, on a table to the right of the board, was introduced after Jeremy declared that the Aston Martin DB9 was too cool even to be classified as "Sub-Zero". It initially contained just the DB9, but was eventually joined by the Aston Martin V8 Vantage in the seventh series. At the other end of the scale, James May's car - the Fiat Panda - was placed several meters to the left of the "uncool" side, on a banner at the back of the hangar.
This was partly due to an acknowledged rule by the presenters that cars owned by themselves cannot be considered cool. In series nine, Clarkson was forced to place the Lamborghini Gallardo Spyder in the Uncool section because he had just bought one. He then revealed that he had sold his Ford GT, allowing him to move the car back into the Sub-Zero section.
On Series 8 Episode 3, The Koenigsegg CCX is the first supercar to be deemed "Cool", because of its scariness and danger factor. The Lotus Exige S is declared "Uncool" because of a man in shorts liking it; the Proton Savvy is also deemed "Uncool" due to its name. The Nissan Micra C+C is deemed almost too uncool for the wall (it is hanging off the edge of the "Seriously Uncool" section). The Jaguar XK is also deemed "Uncool" because of the game of golf, which influences the car's performance (in Clarkson's view). Clarkson afterwards said: "It's also pissing off our director, who's just bought one!"
Rules and TacticsEdit
There are some rules to the Cool Wall, although all seem to be flexible:
- Motorcycles are not allowed in, as demonstrated on February 18, 2007 when Richard Hammond, a lifelong fan of bikes, added a picture of a Ducati 1098 to the cool section. Jeremy Clarkson responded by using a chainsaw to remove not only the picture, but also the section of wall where it had been.
- Supercars are automatically cool or super cool. Two supercars, the Bugatti Veyron and the Mercedes-Benz SLR McLaren are also classed as cool (both of which have been driven by Clarkson in races against other forms of transport).
- Diesel-powered cars are never cool as, regardless of how good they are, their only purpose is to save money.
- Cars owned by any of the Top Gear presenters aren't cool. This applies for uncool celebrities and footballers, as well.
- Small European cars, such as the Peugeot 206, are generally cool.
- People carriers are never cool, because they're not cars people want to have; they're cars people need to have. Jeremy Clarkson has always described them as for "people who have given up".
- Everything with a Skoda badge on it is considered to be seriously uncool; the picture of the Skoda Fabia represents all Skodas.
- Hybrids are seriously uncool; the Toyota Prius was hanging off the end, but was updated to cool in a later episode due to the fact that it will seem an attractive prospect to environmentalist women to see a man "caring for the environment".
- German Cars, particularly BMWs and Mercedes, are generally. When Clarkson tried to put the BMW M6 in the sub zero section, there was a fight when Hammond said that you can't put a BMW as cool.
- American cars are generally uncool or less, with rare exception.
The humour of this section often lies in Clarkson and Hammond disagreeing over which section a car should be placed in, with Clarkson nearly always winning the argument — sometimes by placing the car at the very top of the wall, preventing the much shorter Hammond from being able to reach it. Hammond has occasionally got his revenge, such as when he ate the card on which a BMW M6 was featured, preventing it from being used, or during series six, after Clarkson had slipped two intervertebral discs and was unable to bend down, Hammond ended an argument by placing the car in question at the bottom of the board.
- SZF - Sub-Zero Fridge-bar (The Very Best), also referred to as the Aston fridge.
- SZ - Sub-Zero (best)
- C - Cool (good)
- U - Uncool (bad)
- SU - Seriously uncool (worst)
- X - Undecided
- TOB - Taken Off Board
- WBSU- Way Beyond Seriously Uncool