Rudyard being used as a jam bear.
Rudyard was a stuffed teddy bear that featured in Top Gear's Burma Special. Jeremy Clarkson purchased the bear in Naypyidaw, Burma's capital city, whilst modifying his lorry, deciding to attach him to the front of his vehicle. Rudyard remained on the front of Jeremy's sport lorry until Clarkson removed him once he had entered the Shan state in order to make the convoy look "more dignified". For the remainder of the journey Rudyard was seated in the passenger seat of Jeremy's lorry until he was used as a 'jam-bear' whilst the Top Gear trio built their bridge over the River Kok.
The bear is most likely named after English journalist and writer Rudyard Kipling, famous for writing works such as The Jungle Book and The Bridge-Builders.